Packaging News

Axilone Creates Packaging for Stella McCartney Pop

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By: TOM BRANNA

Editor

Stella McCartney Pop’s round, flashy fuchsia cap is inspired by the iconic medallion of the brand. For Axilone, the challenge was to design a spray cap within the size and finish of the medallion, technically complex and ensuring a perfect fit on the bottle. The cap, which features the signature Stella McCartney logo, has an integrated push button and remains permanently on the bottle to showcase it. Axilone designed, produced and metallized all components in its new workshop in Guidel, Franc...

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